Apple announced last night that they were able to sold 2 million iPhone 5 units in China during its launch weekend. As stated by CEO Tim Cook:
Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China. China is a very important market for us and customers there cannot wait to get their hands on Apple products.
Apple released the iPhone 5 in China last Friday, and it will be available in over 100 countries before the year ends. This makes the company’s latest handset’s release that fastest rollout ever.
However, the Cupertino-based company only disclosed their sales of iPhone 5 in China. There were no words of the mobile phone’s performance in 32 other countries where it was also launched last Friday.
Signs of iPhone 5’s record breaking debut in China came last week, when the company announced that preorders of the device through the China Unicom carrier exceeded 300,000. Because of that, the carrier added about 200,000 handsets to the 100,000 reserved units after initiating reservations.
The predominant favorite among the pre-order customers is the 16 GB iPhone 5. This indicates that 85 percent of customers are opting for the more economical model. On the other hand, the 32 GB and 64 GB units accounted for the 12 percent and 3 percent of the reservation respectively.
Meanwhile, the iPhone 4S saw 200,000 pre-orders. This suggests that demand for the latest model is even greater than previous ones. Availability of iPhone 5 was also greater than its predecessor. In fact, iPhone 4S was launched only on China Unicom, while the latest model debuted to two more Chinese carriers—including China Telecom.
iPhone 5: Record Breaking Debut in China
Despite the good news, market watchers expressed their concern that lines for iPhone 5 were shorter than usual at Apple’s retail store in China. However, the company pointed out that it is because they’ve employed an online reservation system.
The system is made in response to rampant scalping and incidents of violence that occurred during the previous product launches. It should be recalled that the launch of iPhone 4S in China last January was disrupted by an unruly crowd in Beijing.
Because of this, Apple postponed it release in Beijing and Shanghai. Moreover, the crowd prevented the company from opening its store in Sanlitun during those times.
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