Industry pundits believe that iPad Mini could worsen the strife for competing tablet makers during the holiday shopping season. Shaw Wu of Sterne Agee also believes that the device could affect the sales of newly released Windows 8 products.
Tough Holiday Season in the Horizon
As Apple’s iPad Mini becomes available worldwide, many have speculated on how the device will perform in the mid-size tablet market, which is currently dominated by Android. However, Wu said in a note to investors that the claims are missing the point. He explains that the iPad Mini’s real competitions are Windows and PCs.
We continue to believe iPad Mini is the competition’s worst nightmare and will likely slow down adoption of competitor tablets. In particular, we believe this could end up being a very tough holiday season for Windows 8.
The Real Competition
Since its launch in a special media event last month, people have started comparing the iPad Mini against products like Google Nexus 7 and Amazon Kindle Fire HD. On the other hand, Wu sees the 7-inch tablet as having a great impact on PC vendors. That’s because its entry price of $329 undercuts a number of new and upcoming Windows 8 products.
This includes Microsoft’s $599 Surface RT, which the analyst thinks was “arguably overpriced.” As for the iPad Mini’s price, Wu believes that expected $249 to $299 price range is an “overdone” concern. He even likens the device’s positioning to the iPod Mini and iPod Nano.
This controversy reminds us of what happened with iPod Mini and iPod Nano. Both predecessors were criticized as being overpriced but went on to do much better than expected. The key reason being high-quality at a reasonable price and we see something similar here.
The iPad Mini’s Availability
Apple’s iPad Mini is now on sale in 20 countries through the company’s retail stores. However, those who want to have a launch day product can head to authorize resellers, as pre-orders for all launch models were sold out within hours of launch.
The first country to sales of the 7-inch tablet was New Zealand, together with the fourth-generation iPad. The device will also be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, UK and US.
It will come in either Black and Slate or White and Silver for a suggested retail price of $329.