After 25 years, Microsoft finally updated its logo. The new logo shows a tiled symbol that emphasizes the Windows operating system, as well as the new tile-driven Metro interface that the company is promoting.
A Peek at Microsoft’s New Logo
According to Jeff Hansen, Microsoft’s general manager of brand strategy, the intent behind the new logo is for the company’s products to have a common look and feel. The products include the upcoming launch of Windows 8, Windows Phone 8, and the next version of Office.
In fact, the company is gearing up to release the new versions of nearly all of its products. From Windows 8 and Windows Phone 8 to Xbox services and the new version of Office, Microsoft lets consumers experience a common look and feel across these products. It will also provide its users a familiar and seamless experience on PCs, phones, tablets, and TVs.
This wave of new releases is not only a re-imagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.
Microsoft’s new logo uses the Segoe font for its name, the same font used by the company on its products and marketing communications. At the left of the Microsoft name is a symbol of four-colored tiles similar to the company’s previous logo and the Metro user interface, which can be found on Windows Phone and Windows 8. Hansen added:
The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important ‘brand impressions’. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts, and colors.
The new Microsoft logo will be seen on all products, including Microsoft.com, television advertisements, and other forms of marketing, as well as in the company’s retails stores in Boston, Mass., Seattle, Wash., and Bellevue, Wash. However, full implementation of this change usually takes time, which means that people may still see the old logo for some time.
Microsoft also released a YouTube video to give people a sneak peak of the logo’s new look. Hansen added:
We’re excited about the new logo, but more importantly about this new era in which we’re re-imagining how our products can help people and businesses throughout the world realize their full potential.