Last Wednesday, Google told reporters that the future of web search will be similar to Apple’s Siri. They also admitted that they will need to solve difficult technology issues first, such as speech recognition and natural language, if they were going to build the search of the future.
The search engine giant currently serves 100 billion search queries every month. However, the future of search won’t be based on queries but on context. In order to do that, they need to follow Apple Siri’s lead.
Following Apple Siri’s Footsteps
Instead of simply finding potential answers to properly formed questions, Apple’s Siri was designed to figure out queries that users were giving. That being said, the iOS application can have the potential to replace Google as a middleman to all sorts of information. This could pose a threat to the search engine giant, which monetizes on search results.
Hence, they’ve added a voice-based question-and-answer service on their Android 4.1. However, the idea of adding new Android features is complicated by the fact that there’s a slow adoption on new versions of mobile applications. This is mostly due to Google’s partners that could only get little incentive when they provide software updates to their customers.
Based on Google’s data, only 0.8 percent of their Google Play app market visitors are on Android Jelly Bean. The full 80 percent are stuck on the Android 2.x version, which was first released two years ago.
Introducing Google’s Enhanced Voice Search
To bring their own voice search application to many users, Google will release their Voice Search for iOS as a third-party app “within the next couple of days”. As posted on Google’s Inside Search:
In the latest version of the Google Search App for iOS and Android, not only can you say your question out loud, but your search app can speak your answer right back at you. And, using Google’s Knowledge Graph, your search app gives you smarter answers loud and clear.
The Catch: Google’s Voice Search on Apple’s App Store
However, it will be difficult for the search engine giant to bring their Voice Search on Apple’s App Store. Because the application is almost similar in appearance to Siri, and the Cupertino-based company has a policy of blocking apps that substantially replace existing bundled apps, the iPhone maker could refuse to approve Google’s app.
Prior to this, Apple held up the approval of Google Voice more than a year ago, while its Latitude friend finder app has been in limbo for two years.
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