In hopes of encouraging their MobileMe subscribers to switch to iCloud, Apple offered its users an additional 20 GB free storage last year. On Sunday, it was reported that their offer which is good until June 30, 2012 was extended until September 30 of this year. In fact, the company website’s Frequently Asked Questions page was updated recently to reflect the said extension.
“MobileMe members with 20GB of purchased storage receive a complimentary iCloud storage upgrade of 20GB, and accounts with additional purchased storage (40GB to 60GB) receive a complimentary upgrade of 50GB after moving to iCloud. The free upgrades are good through September 30, 2012.”
After that, MobileMe users can either pay to keep their storage or downgrade to iCloud’s free 5 GB plan.
Switching to iCloud with the Free OS X Snow Leopard Copy
Last April, it was reported that Apple was offering free copies of OS X Snow Leopard to MobileMe subscribers who are still on OS X Leopard. They could then pay for an OS X Lion themselves in order to make the switch to iCloud. The company made this move ahead of shutting the sunset service down.
Although it’s unclear who is eligible for the free upgrade offer, an email sent to MobileMe customers outline three steps to make the switch to iCloud. First, they have to get their free DVD of Snow Leopard and install it. Next, users must purchase and install the OS X Lion via the Mac App Store. Lastly, they can transfer their MobileMe accounts to iCloud by visiting me.com/move.
The new service incorporates many features of MobileMe, although it was confirmed last year that iDesk, Gallery and iWeb will be discontinued. The development of iCloud could be attributed to the fact that the previous service got off to a shaky start.
iCloud is Here to Stay
Late Apple CEO and co-founder Steve Jobs launched the iCloud last June, and promised that it would be better than MobileMe. However, they are having a hard time making the transition to the new service. A small number of users also experience disruption of service to their iCloud mail accounts this week. Nevertheless, the company’s effort to move their subscribers over to the new service indicates that it will be here to stay.
The iCloud has attracted more than 125 million users since then. Meanwhile, Chief Financial Officer Peter Oppenheimer said in a quarterly earning call last month that their revenue from iCloud storage plans is considered incidental: “Our real desire here was not about selling more storage… We just really wanted to increase the customer delight.”