Not even a global recession could stall the condom industry.
In 2009, for example, condom sales jumped up 22% from 2008. Trojan, who owns 70% of the market, brings in revenues of approximately $270 million annually alone. The condom market as a whole is estimated to bring in about $400 million annually, making it a very valuable industry.
So is it really that shocking the French luxury house Louis Vuitton would want to get in on the action?
On Feburary 13, people across the globe were informed by the Huffington Post, and then spreading quickly to Twitter, that Louis Vuitton would indeed start branching out into the condom market.
The article contained a picture of wrappers printed with the brands iconic brown monogram, as well as, condoms embroiled with the equally iconic ‘LV’ logo. The sales price attached was $68, which is nothing for LV customers, but outrageous for something that will only be used once.
Unfortunately, the whole thing turned out to be a joke.
Instead of being the latest must-have accessory from Vuitton’s creative director Marc Jacobs, the concept was conjured up by Georgia Republic architect Irakli Kiziria.
Kiziria teamed up with Design Provocation to create the Vuitton condoms for World AIDS Day back in December. However, once the picture of the knock-off product appeared in the Huffington Post, ‘Louis Vuitton Condoms’ was trending on Twitter.
There has been no comment from the designer regarding the condom-fever taking over social networks, but, as the Independent so bluntly stated, “it seems safe to say that should the demand for luxury handbags ever wane, they have a tidy potential plan B waiting in the wings.”
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