The small shoe company, The Hundreds, has released their 2012 summer collection and one shoe I want to tell you about is the Johnson Low. This design being an updated look on an older model, the new Johnson Low features both canvas and suede exterior, with a canvas lined interior, tonal metal lace eyelets, vulcanized outsole, a lightly padded tongue, collar comfort and their high quality performance molded PU insole. The Hundreds woven logo label sown onto the tongue and a matching logo badge glued onto the back of the outsole at the heel. This shoe is only available in the white/ yellow colorway you see in the pictures and a grey/ blue colorway that’s equally as fresh. Other summer 2012 designs include the Johnson Mid Red and Riley High Ballistic Canvas Navy (both are awesome models.) The Valenzuela Low Canvas Grey is the last design offered for summer and it does not disappoint.
You may not have ever heard of the company, The Hundreds, because even though it’s a very large brand, it remains somewhat underground. The only stores available are the brand stores in Santa Monica, California, San Francisco, California, Los Angeles, California, and New York, New York. The brand also puts a magazine which is available for browsing on the web site. In the 5th and latest issue, labeled as the art, design and photography issue, the magazine features the creative personalities of Ryan de la Hoz, Alysha Nett and John Robinson. An upcoming collaboration is seen and a small summary of upcoming clothing lines. A very modern and heavily tattooed model by the name of Jessica Clark is featured. Other things included in the summer 2012 collection are tees, knits, button ups, various different headwear styles, sweat shirts, outer wear, shorts, denim, pants and crazy cool accessories.
The brand recently hosted a Coachella party in Palm Springs, California, where the label received grand acceptance from those attended. This brand is heavily involved in the street art scene and regularly profiles different artist on their web site. The only thing they love more than art is live music and much of this is profiled as well. The Hundreds have great photographers that easily capture the excitement behind witnessing a live performance. The brand is very hip, can be worn by anyone of any age and still look great. If you can’t make it to one of the brand stores, everything is available for sale through the website. Happy shopping!