After seeing a launch that is stronger than expected, it was reported that General Motors will increase its imports of Chevrolet Sparks from Korea.
According to marketing director for Chevrolet small cars Cristi Landy, the company recently increased its orders for Sparks from its Korea plant. However, the managing director declined to disclose how many cars were imported, as well as how many more were requested.
A Solid Start for Chevy Sparks
The automaker launched the Spark in 18 metro U.S. markets in July. During its first two months, the minicar was able to garner total sales of 6,313 units. It is indeed a solid start that for the car manufacturer, which surprised the executives and dealers.
Prior to its launch, HIS Automotive estimated that GM will make a total of 27,000 units of Chevrolet Spark in 2013. However, the sales pace from limited roll-out was able to put the company on target, and even exceeded it on an annual basis. Landy added:
Our dealers are asking for more. We don’t want to make a gut production decision based on two-and-a-half months of sales. But demand has been strong.
Partial Strikes on GM’s Korea Plant
Despite the success, last summer’s labor strife in Korea disrupted some of the shipments of Spark in United States. The car manufacturer lost a couple of productions when Korean workers staged a number of partial strikes.
On a positive note, Landy stated that General Motors was able to reach a deal with its Korean labor union last August. The company is also working to make up those lost units, and it is boosting its shipments beyond its original forecast. The automaker’s plant in Korea can produce 200,000 units a year, and it also supplies in India, Mexico, and other markets.
Redesigned 2012 Chevrolet Spark in India
In another Chevy Spark news, New Delhi finally saw the facelift version of the minicar’s 2012 model. It was reported that the car will feature a number of changes on its exterior and interior design. The most notable are its redesigned front and rear bumpers, as well as its fog lights. However, its 1 liter 4-cylinder petrol engine will remain. The engine can produce 63 hp and a peak torque of 90 Nm.
General Motors were able to launch the new look of its 2012 Chevrolet Sparks amidst a bevy of other car releases such as Maruti Alto 800, Tata Manza Club Class, and Honda Brio Automatic.